• Year

  • 2025
  • 2023
  • 2021
  • 2019
  • 2017
  • 2015
  • 2013
  • Group

  • All
  • GDC Young Award
  • GDC Award
  • Category

  • All
  • k-2 Social Practice Design
  • k-1 Integrated Media Design
  • j-2 Space Graphics
  • j-1 Signage System
  • J Environmental Graphic Design​​
  • i-3 Dynamic Visualization
  • i-2 Information Visualization
  • i-1 Infographics
  • I Information Design
  • h-2 Merchandise Design
  • h-1 Cultural Derivative Products
  • H Cultural & Creative Product Design​​
  • g-3 Multimedia Interactive Installation
  • g-2 Website & APP
  • g-1 Film & TV Title Sequences / Animated Shorts
  • G Digital Media Design
  • f-3 Brand Illustration
  • f-2 Creative Illustration
  • f-1 Commercial Illustration
  • F Illustration
  • e-4 Variable Font
  • e-3 Application of Typeface
  • e-2 Creative Typography
  • e-1 Typeface Family
  • E Typography
  • d-3 Dynamic Poster
  • d-2 Cultural Poster
  • d-1 Commercial Poster
  • D Poster Design
  • c-3 Conceptual Publication
  • c-2 Album, Newspaper & Magazine
  • c-1 Book
  • C Editorial & Book Design
  • b-3 Music Album Packaging
  • b-2 Limited Edition Packaging
  • b-1 Retail Packaging
  • B Packaging Design
  • a-4 Promotional Design
  • a-3 Brand Identity
  • a-2 Campaign Identity System
  • a-1 LOGO
  • A Brand Communication Design
  • Awards

  • All
  • GDC Gold Award
  • GDC Silver Award
  • GDC Bronze Award
  • GDC Merit Award
  • GDC Jury Award
  • GDC Grand Prix
TYPES Come and Go

Creative Team

D:Yang Xuan
AT:Cao Xue
SC:The Guangzhou Academy of Fine Arts

Creative Summary

The chemical composition of iron rust is highly consistent with iron ore. Iron ore smelts iron, iron synthesizes steel, and steel naturally rusts - the form of existence of the element iron presents a constant cycle due to human intervention. I start my research from the paradox of stainless steel rusting and combine it with the growth pattern of iron rust, interpreting the reincarnation of the element iron between the coming and going of types.
The work is a design program based on the phenomenon of iron rusting. Through chemical reactions, device design, types (glyph) experiments, it simulates the reincarnation of iron smelting and iron rusting. The combination of the square pieces of iron that are constantly being de-rusted and rusted, and the industrial products that are constantly appearing and disappearing, reproduces the reincarnation of the existence of the element of iron in human society.