Creative Team
AD:Yiyang Li
D:Yiyang Li / Yilin Wang
TS:Sufeng Yan
SC:University of the Arts London
Creative Summary
Borrowing the multiple relationship between 12, 24, 360. I used three font sizes and colors to interlace every word in different articles, which about the origins of the 12 zodiac signs, 12 constellations, 12 months, 24 hours, 24 solar terms, 360 degrees and other things related to the number 12 and its multiples. Readers need to skip two words at a time according to different font size and color to understand one of the articles. That will affect people’s thinking and reading method, and express the inseparable and symbiotic relationship between the rules of the world and the number 12 as well as its multiples.
