• Year

  • 2025
  • 2023
  • 2021
  • 2019
  • 2017
  • 2015
  • 2013
  • Group

  • All
  • GDC Young Award
  • GDC Award
  • Category

  • All
  • k-2 Social Practice Design
  • k-1 Integrated Media Design
  • j-2 Space Graphics
  • j-1 Signage System
  • J Environmental Graphic Design​​
  • i-3 Dynamic Visualization
  • i-2 Information Visualization
  • i-1 Infographics
  • I Information Design
  • h-2 Merchandise Design
  • h-1 Cultural Derivative Products
  • H Cultural & Creative Product Design​​
  • g-3 Multimedia Interactive Installation
  • g-2 Website & APP
  • g-1 Film & TV Title Sequences / Animated Shorts
  • G Digital Media Design
  • f-3 Brand Illustration
  • f-2 Creative Illustration
  • f-1 Commercial Illustration
  • F Illustration
  • e-4 Variable Font
  • e-3 Application of Typeface
  • e-2 Creative Typography
  • e-1 Typeface Family
  • E Typography
  • d-3 Dynamic Poster
  • d-2 Cultural Poster
  • d-1 Commercial Poster
  • D Poster Design
  • c-3 Conceptual Publication
  • c-2 Album, Newspaper & Magazine
  • c-1 Book
  • C Editorial & Book Design
  • b-3 Music Album Packaging
  • b-2 Limited Edition Packaging
  • b-1 Retail Packaging
  • B Packaging Design
  • a-4 Promotional Design
  • a-3 Brand Identity
  • a-2 Campaign Identity System
  • a-1 LOGO
  • A Brand Communication Design
  • Awards

  • All
  • GDC Gold Award
  • GDC Silver Award
  • GDC Bronze Award
  • GDC Merit Award
  • GDC Jury Award
  • GDC Grand Prix
World Running in System “12”

Creative Team

AD:Yiyang Li
D:Yiyang Li / Yilin Wang
TS:Sufeng Yan
SC:University of the Arts London

Creative Summary

Borrowing the multiple relationship between 12, 24, 360. I used three font sizes and colors to interlace every word in different articles, which about the origins of the 12 zodiac signs, 12 constellations, 12 months, 24 hours, 24 solar terms, 360 degrees and other things related to the number 12 and its multiples. Readers need to skip two words at a time according to different font size and color to understand one of the articles. That will affect people’s thinking and reading method, and express the inseparable and symbiotic relationship between the rules of the world and the number 12 as well as its multiples.