Category: Editorial & Book Design
Client：Jiangsu PhoenixArt Publishing House
Art director：Zhao Qing
Designer：Zhao Qing
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"What It Is" is a companion piece to "What It Is Not," with the title reflecting the concept of "He Ming · Wu Bai." The book features a unique binding design that uses light and dark lines to represent the interplay between white and black elements, all while maintaining a simple and understated aesthetic that conveys the artist's intended message.
